The top influencers selling products on Amazon Live, according to new data analysis

Throughout the year, Amazon profits from its influencer network to offer items and promote sales, particularly throughout Prime Day. The e-commerce giant uses a range of material production and money making tools for influencers, including its live video streaming platform, Amazon Live.

Amazon released the live-shopping function for influencers in 2019, and deals with developers throughout a number of content classifications, like style, home, appeal, and tech. The program pays based upon a commission design, and developers who are accepted into Amazon’s influencer program make a commission when somebody purchases an item with their customized link.

Although the tool has actually often had a hard time to develop an audience, there are some developers who have actually discovered success, like Tamara Bradshaw who informed Expert she constructed a six-figure earnings by livestreaming.

However who are the greatest developers?

The influencer-marketing company Captiv8 ran a current analysis studying the leading Amazon Live developers. To gather this information, Captiv8 examined overall fan count throughout all platforms, typical everyday engagement rate, audience on Amazon, and brand name affinity– or connection and commitment to a brand name.

Here are the leading 10 influencers on Amazon Live, according to information from Captiv8:

1. Tastemade

• Overall fans: 42.99 million
• Typical everyday engagement rate: 0.52%
• Audience’s Amazon brand name affinity: 69%

2. Makho Ndlovu

• Overall fans: 30.77 million
• Typical everyday engagement rate: 3.33%
• Audience’s Amazon brand name affinity: 95%

3. Emile Ennis Jr

• Overall fans: 12.148 million
• Typical everyday engagement rate: 0.03%
• Audience’s Amazon brand name affinity: 88%

4. Porsha Williams

• Overall fans: 10.94 million
• Typical everyday engagement rate: 1.58%
• Audience’s Amazon brand name affinity: 89%

5. REVOLT

• Overall fans: 7.27 million
• Typical everyday engagement rate: 2.92%
• Audience’s Amazon brand name affinity: 93%

6. Naomi Watts

• Overall fans: 1.87 million
• Typical everyday engagement rate: 1.41%
• Audience’s Amazon brand name affinity: 87%

7. Paige DeSorbo

• Overall fans: 1.27 million
• Typical everyday engagement rate: 2.47%
• Audience’s Amazon brand name affinity: 91%

8. Marie Faustin

• Overall fans: 210,000
• Typical everyday engagement rate: 5.11%
• Audience’s Amazon brand name affinity: 91%

9. Olivia Culpo

• Overall fans: 210,000
• Typical Daily engagement rate: 0.31%
• Audience’s Amazon brand name affinity: 96%

10. JD Roberto

• Overall fans: 12,900
• Typical everyday engagement rate: 0.40%
• Audience’s Amazon brand name affinity: 99%