Streaming services are spending bank on big-budget movies. That’s not buying Oscar nods.

A yr after Apple turned the primary streaming firm to win one of the best image Oscar, streamers got here up brief on this yr’s Oscar nominations that have been introduced on Tuesday.

Netflix led the nominations final yr with 27 nods. This yr, it solely has 15 — 9 of which have been for its one best-picture contender, “All Quiet on the Western Entrance.”

Apple, 2022’s huge winner, garnered simply two nominations: one for the animated brief movie “The Boy, the Mole, the Fox and the Horse” and a supporting actor nod for Brian Tyree Henry in “Causeway.” Its greatest awards-season contender, Will Smith’s “Emancipation,” did not obtain a single nomination.

Amazon acquired one nomination, for worldwide function, and Disney+ landed a nomination for animated brief. (Disney, the studio, led the nominations with 22 nods.)

The nominations mirror a yr wherein Hollywood studios largely recommitted to film theaters — albeit with shortened theatrical home windows — after experimenting with streaming releases in 2020 and 2021 throughout the pandemic.

The mixed North American field workplace of this yr’s best-picture nominees is the very best, on the level of the nominations, since 2009’s group of best-picture contenders, in line with Comscore. It comes after a drought in blockbuster nominees and dwindling Oscars scores over the past two years.

Field workplace hits like “Avatar: The Manner of Water,” “High Gun: Maverick,” and the indie darling “All the pieces In all places All at As soon as” have been all nominated for finest image on Tuesday.

However the nominations additionally mirror the shifting streaming priorities for media and tech corporations popping out of the pandemic.

Streamers could not care as a lot in regards to the Oscars

Netflix has sometimes been a giant spender on the Oscars.

It first broke into the best-picture race in 2018 with “Roma.” Selection reported that the corporate spent $25 million on its Oscars marketing campaign for the movie. For the next yr’s Oscars, when “The Irishman” and “Marriage Story” have been each up for finest image, the New York Occasions reported that Netflix spent $70 million campaigning.

However the firm the Oscars’ prime award has frequently eluded the streamer, together with final yr when “The Energy of the Canine” led in nominations however misplaced the largest prize to Apple’s “CODA.”

Netflix is coming off a 2022 wherein it laid off lots of of staff, misplaced subscribers within the first two quarters of the yr, and grappled with slowing income development.

After a yr of unprecedented struggles for the corporate, making an attempt to win that elusive best-picture prize is probably not as a lot of a precedence as giving its subscribers the type of content material they crave. In spite of everything, there’s hardly ever overlap between Netflix’s most-watched movies and its best-picture nominees.

The corporate launched a few of its greatest content material of all time in 2022, together with 4 of its prime 10 most-watched movies ever. Solely a type of 4 motion pictures received an Oscar nomination — an tailored screenplay nod for “Glass Onion: A Knives Out Thriller.”

Netflix’s 2023 film preview, which it launched final week, lacked the form of auteur-driven ardour initiatives that catapulted the corporate into Oscar consideration in recent times. It as an alternative leaned into sequels to hits like “Homicide Thriller” and “Extraction,” and big-budget franchise-starters like Zack Snyder’s “Insurgent Moon.”

That is to not say Netflix will utterly hand over on the Oscars. It plans to launch status motion pictures this yr like David Fincher’s “The Killer” and Bradley Cooper’s “Maestro.” However the awards race is probably not a prime precedence going ahead.

In the meantime, Apple has already received its best-picture prize, and it’ll seemingly have one other main contender this yr with Martin Scorsese’s “Killers of the Flower Moon.”

However motion pictures aren’t and can by no means be its foremost enterprise. They’re simply one other providing within the bigger Apple ecosystem; if they bring about extra customers into the corporate’s subscriptions enterprise, that is a win

The identical will be mentioned for Amazon, which has appeared to largely abandon a strong theatrical technique in favor of straight-to-streaming motion motion pictures like “The Tomorrow Warfare” and “With out Regret,” in addition to big-budget TV reveals like “The Lord of the Rings: The Rings of Energy.”

General, the Oscars could change into a pleasant cherry on prime for streamers, moderately than one thing to passionately pursue.