Elon Musk’s X could introduce 3 different tiers of premium service for users: Bloomberg

Elon Musk’s X may roll out three tiers of premium service for customers, Bloomberg reported on Thursday, citing info from an individual who attended the corporate’s briefing name with debt holders on the identical day.

The person informed Bloomberg that X, previously referred to as Twitter, is planning to trial three totally different premium tiers — Primary, Customary, and Plus.

Bloomberg reported that every tier could be priced primarily based on the variety of advertisements proven to clients.

The premium plan for X presently prices eight {dollars} a month, per the platform’s website. Subscribers can get a blue checkmark for his or her X account and have early entry to new options, like the power to edit their posts.

This may not be the primary time the platform has thought-about making changes to its cost plans.

Final month, Elon Musk informed Israel’s prime minister, Benjamin Netanyahu, throughout a livestream that X would possibly roll out a paywall for all its customers.

“We are literally going to give you a lower-tier pricing. We wish it to be only a small amount of cash,” Musk informed Netanyahu. “It is a longer dialogue, however that is truly the one protection towards armies of bots.”

The billionaire has launched a flurry of adjustments to the platform since he purchased it in October 2022. Musk has been centered on placing the corporate on a path towards profitability, given the decline within the platform’s promoting revenues.

In July, the billionaire stated in an X post that the corporate was in a difficult monetary place.

“We’re nonetheless unfavorable money movement, as a consequence of ~50% drop in promoting income plus heavy debt load,” Musk stated in his put up. “Want to achieve optimistic money movement earlier than we have now the luxurious of the rest.”

Representatives for X didn’t instantly reply to a request for remark from Insider despatched exterior common enterprise hours.