Meta’s brand-new Vibes AI feed has about 2 million everyday active users since November 9 and grew about 1% from the previous week, according to internal information seen by Organization Expert.
The numbers, which have not been reported previously, use an early take a look at the number of individuals open the devoted AI video feed every day.
Vibes, which Meta contributed to the Meta AI app in late September, simply days before OpenAI debuted competing Sora, lets individuals produce and scroll through AI-generated videos.
For contrast– and due to the fact that couple of business openly break out daily active users for private items– Meta just recently stated its Threads app, which released in July 2023, has 150 million everyday active users.
There are no openly launched daily active user figures for Instagram, Facebook, or OpenAI’s brand-new Sora app this year.
Some external price quotes assist highlight the wider landscape. Information offered by digital intelligence company Similarweb to Organization Expert reveals that Sora, which was available just by invite for the majority of October, had approximately approximately 110,000 everyday active users that month. That number leapt to approximately 673,000 in November after OpenAI momentarily opened it as much as the public.
Meta’s broader environment of apps, determined through its “household everyday active individuals” metric, reached 3.54 billion users in September 2025, the business exposed in its most current incomes report.
Meta decreased to comment. Sources knowledgeable about Vibes informed Organization Expert that Vibes use has actually continued to grow.
The internal information about Vibes acquired by Organization Expert breaks down how individuals utilize the feed, revealing where the function is growing, where it’s delayed, and what sort of engagement Meta tracks inside the feed.
The Majority Of Vibes’ development in early November originated from India and Brazil, according to the files. In India, among Meta’s biggest markets outside the United States, daily active users reached 704,000, representing a 22% boost from the previous week. In Brazil, the variety of everyday active users reached 114,000, representing a 13% boost from the previous week.
In Europe, Vibes released on November 6 and has actually drawn in 23,000 daily active users ever since. The greatest uptake originated from France, Italy, and Spain, with each nation contributing in between 4,000 and 5,000 everyday active users.
Use decreased in parts of Southeast Asia. The Philippines saw the biggest drop amongst significant nations, with everyday active users falling about 9% as a burst of viral videos lessened, according to the files. Thailand experienced a comparable decrease, with everyday active users reducing by about 7% compared to the previous week.
The files reveal that individuals utilize Vibes in a different way depending upon whether they’re brand-new or returning users. New users typically attempt both parts of the function– scrolling through the feed and triggering the AI– while returning users tend to rely more on triggering. About 52% of returning users triggered the AI, compared to approximately 30% who scrolled through videos, according to the information.
The files likewise explain how engagement differs depending upon how individuals come to Vibes. About 40% of everyday users opened the feed after the app directed them towards it, and this group tended to connect less, with just 38% going on to trigger the AI or scroll through videos. Nevertheless, around 60% returned the following week, and those who did engage were most likely to return, according to the information.
Because its launch, some critics have actually stated much of Vibes is filled with “AI slop,” consisting of a wave of politically charged clips, a lot of them fixated President Donald Trump.
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Source: Business Insider.
